Natalya Sergeyevna Polevshchikova, generally shortened to Natasha Poly, is a Russian supermodel.. Since 2004, Poly has appeared in prominent high-fashion advertisement campaigns, magazine covers and on runways. Poly established herself as one of the most "in-demand models" of the mid and late 2000's, with Vogue Paris declaring her as one of the top 30 models of the 2000s.